Ivan Gazidis has been in the job for less than a month and his first piece of business was helping to bring Andrey Arshavin to the Arsenal, but what do us Addicts think should be top of his 'to do' list?
The man himself has stated that he wants to persuade Arsene Wenger to sign a long term contract, but in my opinion surely the deals involving Robin van Persie and Theo Walcott should come first. And then there's the ever-present threat of Cesc Fabregas leaving, which will no doubt have us all developing an extra worry line or two this summer.
Being able to enjoy a half time beer at Champions League games would be a bonus too, but I have a couple more suggestions for Ivan and before I get in touch with him I thought I'd throw it open to you lot to get one or two more...
Firstly, I'd want him to put in motion a programme to re-name parts of the Emirates Stadium. I know I've written about this before, but Arsenal has a history like no other club and it simply isn't reflected enough at the new Home of Football.
The Blue, Yellow, Orange and Green quadrants simply have to go. I've advocated reintroducing the North Bank and Clock Ends of the stadium and the feedback from you lot was naming the quadrants after either legendary players or historic places or events in the club's illustrious history. I'd imagine something along the lines of Highbury, Woolwich, Herbert Chapman and Invincibles.
But I'd take that idea one stage further. To enter the ground we all have to file in specific turnstile areas. I have to go through gate P, so why not rename that the Ray Parlour gate. H could be the Thierry Henry gate; V, if it exists, could be the Patrick Vieira gate and so on.
You get the idea.
The club could consult the people who enter through each turnstile area to make it as democratic as possible and the result would give our new stadium a much more 'Arsenal' feel to it.
And while I'm on the subject of us lowly paying customers, here's another idea for Gazidis to consider. We're in the grip of the worst recession in decades, so how about offering your season ticket holders the chance to pay their dues monthly?!
For those who can afford the cost up front, then let them proceed as normal. But for the unfortunate Gooner who may be struggling or might have lost their job, you could introduce a Direct Debit scheme, perhaps costing a little bit more if you like to cover admin costs, but allowing the supporter to keep his precious season ticket while not having to shell out more than £1,000 up front.
If the individual faltered on their payments, someone else from the season ticket waiting list could take up the ticket, thus ensuring that the club doesn't lose out.
Anyway, that's what I've got in mind to suggest to Ivan Gazidis, but before I draft my letter to the new chief, I'd like to hear your thoughts (using our comments section) on anything else that he could be doing to improve all things Arsenal - be it the team, the stadium, the club or relations with supporters, both home and away.